Alkota Myths and Mistakes
DETERGENTS AND CLEAN SCIENCE
- You don’t need foam to clean
- A clear example, is hand dish wash vs. machine dish wash
- You can have too much detergent
- Only so much will dissolve
- 1 = scoop = good 2= better and 3 = great
- Don’t load up for important demo
- Heat on concentrate can kick chemicals out
- Adding more can weaken detergent
- Wetting agents are less soluble hot
- Beware of wild claims 1 drop in 55-gallons of water.
- People tend to believe these numbers; they want to believe because they bought the product.
- They want you to believe you are saving money
- See how it is actually used in the shop
- The thicker the solution the more concentrate. False
- Agents to thicken the solution are commonly sold
- Salt thickens shampoos
PRICE vs FILLERS
- Salt is a filler
- Fillers add weight and lower cost
- Fillers plug coils and rinse poorly
- Water is a filler in liquids
- Compare amount needed, for effective cleaning, and then look at costs to achieve effective cleaning.
The customer will tend to see what he expects to see. Be aware of any pre-conceived ideas the customer may have.